A versatile new strapless backless bra that works where other bras won’t and does so without adhesives. Designed to be worn with reasonably form fitting garments, this bra is actually held securely in place by the wearer’s clothes. It is excellent for many types of clothing from casual wear, sportswear and swimwear to formal wear. The bra has amazed and confounded cynics who did not believe that such a design could possibly work or that it would prove so successful.

recently introduced an innovative new strapless backless bra to the US market following it’s success in Australia, Europe, the Far East and Japan.

The bra was invented in Australia by a woman who wanted a more comfortable alternative to conventional bras. She also wanted a bra that could be worn with the strapless backless fashions that have become popular in both casual and formal wear. She called her invention the Bra.

This versatile bra works where other bras won’t and does so without adhesives. It is made from medical grade expanded polyurethane and is actually held securely in place by the wearer’s clothes. The bra has amazed and confounded cynics who did not believe that such a design could possibly work or that it would prove so successful.

A spokesperson, said that this bra which is patented worldwide, has none of the negative aspects of its main competitors which are generally made of silicone and are therefore heavy and uncomfortable. They also require adhesives to remain in place which can cause allergic reactions, they cannot be worn for more than a few hours at a time and they take ages to put on and remove.

He also said that bra’s increasing popularity worldwide is due to the fact that it is providing women of all ages with an easier and much more comfortable solution to the unique undergarment problems created by casual clothing styles and strapless backless formal fashions. It is soft, comfortable, light and takes seconds to put on or take off. He said that many women are finding that its versatility has enabled them to wear clothes that they would not have otherwise considered wearing.

He stated that the bra has proven to have other uses not originally considered by the inventor. It has shown to be exceptionally useful for nursing mothers, since it is considerably easier to use than many maternity bras. It has also proven to be a much more comfortable alternative to silicone prostheses for women who have suffered mastectomies.
When this revolutionary new bra was featured on the national Australian TV Show, Today Tonight, it was an instant success and sales in the first month exceeded 50,000 pairs from the website and call centers.